Paul Surridge’s Next Step for Roberto Cavalli

Diana Bell-Heather   |   11 - 07 - 2018

Roberto Cavalli; Berlin


Roberto Cavalli unveils it’s new retail concept celebrating the Florentine roots of the luxury brand.


Developed in collaboration with Milan-based interior design firm, the fashion house announced the new vision during the opening of their flagship boutique in Berlin that channels the vibrant cosmopolitan personality of the label. Creative Director, Paul Surridge, said:


“With this new concept, we really wanted to exalt and celebrate the Florentine roots of the Roberto Cavalli house. Our goal was to create a modern and enjoyable space where customers could fully immerse themselves in a Tuscany-inspired environment, defined by elegant shapes combined with rich colours and materials.”


The choice of materials, hues and textures highlights the fashion house’s tight relationship with its native Tuscany, which inspired the sophisticated colour combination and the timeless elegance of the architectural elements.Echoing the grand atmosphere of a Florentine palazzo, the rooms stand out with precious marble floors and elegant vaulted ceilings.


Roberto Cavalli; Berlin


“With the debut of this new store concept, which clearly reflects the new direction of our luxury brand, we can finally say that we have the right tools to communicate our vision and values, as well as to interact with our clients in the most effective and precise way,” says Gian Giacomo Ferraris. “The store concept, along with the runway shows, advertising campaigns and our digital activities, are all part of an organic communication strategy that we defined with our Creative Director, Paul Surridge, in order to affirm the modern and straightforward vision of the Roberto Cavalli house.”


Maybe soon we can expect to see this new Cavalli identity in Dubai.


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