It seems like iconic designers don’t mind making their audience venture beyond the central locations of fashion week and as with Ralph Lauren, Giorgio Aramani staged his SS18 Emporio Armani presentation off the beaten track.
Guests arrived in Wapping’s Tobaco Docks on Sunday evening for one of the most talked about events in London – it has been 11 years since Armani staged a show in the city after all.
The collection offered lots of different styles – suiting, sportswear, cocktail dresses and office attire with a dash of Armani eagle logos on plastic handbags and T-shirts, which will be a hit with the younger crowd.
The little chiffon dresses with frills and occasional crab print can go from day to night, especially if styled with a delicate jackets or slouchy red and white check blazers for a more laid back approach. Our eyes were on the elegant trousers that sat on the hips and had an equal mix of masculine and feminine tailoring.
Bright colours, joyful prints and delicate fabrics make it a playful collection you’d want to wear all summer long.