Milan Fashion Week AW17: Moschino

Dana Mortada   |   23-02-2017

Moschino opened the show with Kendall Jenner, Gigi and Bella Hadid slaying the runway in neat beige coloured cardboard inspired ensembles, which Jeremy Scott calls “cardboard couture.” After, the show started with a range of packing material looks printed with “Fragile” and “This Side Up,” in the middle of the show the designer sent out collage printed outfits of old Moschino editorials. It doesn’t stop here, to keep up with the up-cycling theme, Scott introduced duct tape gowns, a dress layered under a dry cleaning bag, bubble wrap cocktail dress, and a fun shower curtain gown with its own bathmat stole.

Scott is famous for his signature touch of irony; for the finale the designer kicked it to a higher level. The show ends with George Michael’s “Too Funky” track cued, featuring seven elegant gowns away from the cardboard chic theme, which evened out the entire collection.

As the show comes to an end, the designer walks the runway wearing leather pants paired with a white T-shirt quoting a short phrase “Couture is an Attitude”on the front and the back read “It’s not a price point”- a simple message Scott cared to share with many who appreciate fun fashion.