Milan Fashion Week AW17: Versace

Dana Mortada   |   25 - 02 - 2017

The famed Italian brand Versace is very well-known for spreading positive messages across the world. Donatella Versace is always looking for ways to tackle empowerment, and today in Milan she delivered a show that put a strong spin on the brand’s fundamentals by presenting a powerful vision of women’s strength.

This is not the first time we see a female-empowerment inspired collection on a Versace runway, Donatella had already touched this recurring theme for her last Spring 2016 collection. However, this year’s show the message was more obvious with the clothes covered with inspiring slogans- “EQUALITY, LOVE, STRENGTH, and LOYALTY.” The bold letterings showed on knit caps, shirt dresses, velvet hoodies and oversized puffers.

The brand is famous for its mix of big star supermodels, the regulars were all walking the runway like Natasha Poly, Gigi Hadid, Kendall Jenner, and Anja Rubik; but this time there were two surprising returns- Victoria Secret Angle Behati Prinsloo and Hanna Soukupova. After a decade-long, Soukupova returns to Versace and opens the show sporting colourful hair extensions and wearing a black double-breasted peacoat.  Another classic moment was when American model and actress Amber Valletta closed the show in a black evening gown.

This season, slogans replaced the brand’s signature logo- the Medusa, but instead few items had the word “Versace” on shirt collars and sandal straps. Enough with the slogans already, the best part about this electric collection was its stress on the real sporty clothing, like the neat ’80s inspired pantsuit with loose trousers, neon parkas and oversized sweaters.

Many of the looks still had that sexy Donatella signature touch, but this time around she focused more on modernity and comfort.