Milan Fashion Week: Salvatore Ferragamo FW18

Diana Bell-Heather   |   24-02-2018

 

This was not only Paul Andrew’s first collection for Salvatore Ferragamo, but also his first full clothing line. He has been one of fashions favourite shoe designers but in Milan he showed exactly what he can do with womenswear.

 

He stripped Ferragamo back and went back to the archives. He also decided to combine women’s and men’s shows and worked closely with the menswear director Guillaume Meilland to achieve a consistent look that ensured a singular voice, which in a current noisy market has become key for many leading houses.

 

 

The codes of the brand such as leather and silk prints were present but he also experimented with a rich symphony of colours like green, yellow and red – most worn head to toe including makeup. Tonal dressing felt modern with contrast of shapes and texture. Stars were the oversized coats with a loose fit and printed silk lining, knitted roll neck jumpers that almost touched the floor and of course the shoes – particularly those with gold geometric heels.

 

It was a very wearable collection with fluid silhouettes, while the tailoring remained strong with sharp lines. This is a fresh take on a classic Ferragamo and Andrew’s should feel proud of injecting new life into this iconic brand.

 

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