Milan Fashion Week SS19: Alberta Ferretti

Diana Bell-Heather   |   19-09-2018

Last season Alberta Ferretti wanted her clothes to show more personality and her SS19 embodies the ‘devil may care’ attitude of the women from the seventies.

 

alberta ferretti ss19 mfw

 

‘Hotel California’ was the closing song for the show that captured the mood of the entire collection that was a blend of sheer transparency with on-the-road khaki attire.

 

“In this collection, I wanted to create a new attitude that encourages women to voice their strong personality through innocence, gentleness and an almost dreamy calmness. It is with this thought in mind, I was able to build a story that describes a physical adventure and an internal exploration, a more introspective journey. This leads to reflecting on the joys of living, while provoking women towards a deeper understanding of themselves in this world,” said Alberta Ferretti. 

 

Her Fall collection was all about the power shoulders from the 80’s, but for summer she set the pieces free on models like Gigi Hadid and Kendall Jenner. For one half of the show she dreamed up flowing silhouettes, a lot of skin peeking through lace, rainbow-hued hippy gown, delicate cami tops, and baby doll negligee mini’s.

 

alberta ferretti ss19 mfw

 

For the second half she focused on the maxi flared trousers in earthy tones, puff-sleeve shirts, loose blazers, cropped jackets, safari shorst, ‘mom’ jeans and a very good looking green jumpsuit.

 

She styled it all with chunky sandals and oversized bags, the kind that you throw everything in before hitchhiking your way through American bohemia.

 

alberta ferretti ss19 mfw

 

The Fall collection was dark and bold with metallic accents, but this is the feminine yet free spirited Ferretti that fans of the house love and go to for frilly dresses – after all nowadays you can look pretty and be powerful.