A breath of fresh air blew through Paris this morning bringing with it the much anticipated Chloe SS18 collection.
Not only is it the first show for new Creative Director Natacha Ramsay-Levi, but it’s her first ever show as a designer of any house. That’s no mean feat and yet it seems to have come naturally to her, which probably stems from her experience as second-in-command to Nicolas Ghesquière for 15 years, both at at Louis Vuitton and Balenciaga. Ghesquière sat front row for her debut.
Ramsay-Levi has embodied the idea of Chloe with her creative, daring, refined and sophisticated point of view. For SS18 this Chloe girl traveled through the wild west in tailored suits, python trousers, cowboy boots and plenty of crackled leather. On her travels she came across symbolic prints seen on mini dresses and shirts and by evening, she swapped them for shimmering patchwork gowns to dance the night away in the middle of desert to her favourite band. Coachella potential? We think so, but the collection had an urban feel too.
Ramsay-Levi clearly spent time going through the archives and picking our favourite pieces like blouses and long dresses and making them more contemporary with a structured twist and contrast stitching, something you would see on the streets of New York or Paris. Standout look? The velvet chocolate seventies suit with mini white horse print.
Chloe accessories always do well with customers and next season the Drew bag gets an upgraded with chunky chains and guitar straps – a balance of femininity and absolute cool. There were also double envelope bags and statement gold jewellery.
Natacha Ramsay-Levi didn’t revive Chloe, she didn’t need to as it has been successful for several seasons, but she took it from beach to city and made it wearable for all – not just the Chloe girls.
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