Tommy x Gigi Presents Tommyland
When Tommy Hilfiger shuts down Venice Beach for his Spring 2017 Ready-To-Wear collection, we know that everyone is in for a treat. Presenting his second Tommy x Gigi collection, this is the first time the designer has carried out a show of this kind outside of New York Fashion Week. The location was the perfect setting for this young, vibrant and relevant see now buy now collection, with a real mix of sporty and reworked pieces, bold swimwear and closing with bohemian dresses to set off that Coachella, festival vibe.
The show opened with the model of the moment and the Brand’s first collaborator, Gigi Hadid, followed by her sister, Bella. Reworked Tommy Hilfilger logos and throwback 90s sportswear kicked off the show, followed by plenty of denim and over-sized outerwear. Grungy leather skirts and boyfriend jeans were accessorized with chunky high waisted belts and cowboy boots evocative of the 90’s and bringing an element of that all American western feel. Continuing on that theme, no Tommy Hilfiger collection would be the same without the star spangled banner making a feature, which was creatively incorporated into many of the looks.
The collection ended with floaty, feminine dresses and with Gigi Hadid closing the show in a stunning patchwork maxi dress which we expect many will be sporting this summer. Another fun and forward collection from Tommy x Gigi and the perfect setting for this all American brand.