Salvatore Ferragamo First-Ever Holiday Campaign Is As Fabulous As You’d Imagine

Diana Bell-Heather   |   15 - 11 - 2018

Salvatore Ferragamo unveils a bright and cheerful campaign for the festive season, a first for the brand.

 

Salvatore Ferragamo festive campaign 2018

 

Shot by Sofia Malamute, the campaign stars a cast of three women and two men that expands the Patchwork Of Characters concept – an embrace of difference and diversity. Paul Andrew, Women’s Creative Director, said:

 

“Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present.”

 

Salvatore Ferragamo festive campaign 2018

 

It highlights a special edit of Pre-Spring 2019 ready to wear, and dedicated holiday season collections which contemporize some of the most iconic designs handed down from the Ferragamo archive, such as the 1938 Rainbow wedge and the grosgrain bow Vara invented by Salvatore’s daughter Fiamma in 1979, which has been applied to three new shoe styles.

 

Salvatore Ferragamo festive campaign 2018

 

You will also be able to spot the 1990’s Sumatra print, found Paul Andrew in the Ferragamo archive, that has been spliced and re-proportioned in silk scarves on shoes and handbags.

 

Salvatore Ferragamo festive campaign 2018

 

With such a joyful and stylish result, we’re surprised that the Italian fashion house hasn’t done a holiday campaign previously.