Say ‘Ciao’ to the New Tod’s Campaign

Tod’s have unveiled their FW18 campaign that visually interprets the Italian greeting ‘Ciao’

Shot by Craig McDean, the series of joyful images translate the a word into every day actions that are met with a smile. In an official statement, the brand explains the idea:

‘A causal gesture that goes unnoticed in it’s spontaneity yet in every part of the world the day starts, ends and starts again with Ciao. So much said in a brief moment forming a ‘click’ or a special link, Ciao connects the entire planet and creates a friendly feeling among people.’

Now isn’t that a nice thought? The images also showcase key pieces from the fall collection including functional bags, plenty of signature soft leather separates, a classic trench and on-the-go sneakers.

Click through the gallery above to see the campaign in full. Ciao!