Chopard Choose 10 Arab Women For The New Happy Hearts Campaign

Diana Bell-Heather   |   12 - 09 - 2018

AMINA TAHER

BASMA AL FAHIM

BEDOUR AL RAQBANI

FARAH SULTAN

HAYA SAWAN

NAFSIKA & STEPHANIE SKOURTI

NAJEEBA HAYAT

NASIBA HAFIZ

SHIRENE RIFAI

AMINA TAHER

Etihad Aviation Group’s Vice President Corporate Affairs, Amina Taher is responsible for setting the group’s global communications strategy, managing and safeguarding its brand, providing counsel and overseeing the group’s engagement with a number of its key stakeholders.

BASMA AL FAHIM

Founder of Eventra Events, Happy Egg and a food pop-up concept called The Crab Shed, she is also the co- founder of The Dollhouse and Fairytales. Basma has started her first venture with only three employees and nowadays her group has more than 100 employees as an effort from the heart can never be unnoticed.

BEDOUR AL RAQBANI

Growing up with a sister with autism, this strong Emirati woman never missed a chance to volunteer in her sister’s school to help pupils with special needs. Bedour was also blessed with a deaf daughter and has followed her heart and has founded ‘Kalimati Communication & Rehabilitation Center’ to reach out to other families and make a difference.

FARAH SULTAN

After mastering the shoemaking process in Milan, Farah took her expertise to new heights and created her cherished brand “Arnaa”- a brand that vaunts both character and elegance.

HAYA SAWAN

Through her social media account, Haya inspires Saudi women with her daily motivational posts. She also coaches females of all ages in her boot camp classes in Jeddah.

NAFSIKA & STEPHANIE SKOURTI

Behind the edgy designs of the brand Nafsika Skourti are two Jordanian sisters who share a passion for design and a strong understanding of the fashion industry. The brand they have built together is cool, modern, and is a clear demonstration of their love of great style.

NAJEEBA HAYAT

Founder of ‘Liudmila’, the shoe brand was inspired by her favorite character from Russian literature, Liudmila Rutilova. Najeeba has decided to quit her political science, classes at university to follow her dream full-time.

NASIBA HAFIZ

Born to eccentric dressing parents in Saudi Arabia, the designer Nasiba Hafiz was never afraid to experiment, think outside the box and follow her heart’s passion which can be seen in her designs.

SHIRENE RIFAI

Jordanian leading brand consultant to some of the top names in fashion and jewelry, Shirene Rifai puts her success down to self-confidence, hard work, dreaming big and always working with a big heart.

Chopard chose 10 Arab women to star in the all new Happy Hearts campaign that is a celebration of local talents.

 

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Happy Hearts highlights achievements and milestones as well as showing the journey of passion, success and ambition through the voices of the region’s most affluent women in their own fields.

 

Each one of these women represents the “Happy Hearts” in their own special way, through their individual lives and careers. Caroline Scheufele, Co-President of Chopard, said in a statement:

 

“If I were to associate Chopard with a motif, it would be a Big Heart because there is a family behind it”.

 

Click through the gallery above to meet the inspiring women from the region.

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