Louis Vuitton the escape to capri

Lara Mansour   |   20-09-2015

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Escape to Capri!

Earlier in June, Louis Vuitton jewellery invited their top clients and executives and gathered on the rooftop patio at Casa Malaparte, a private villa nestled on a cliff in Capri, for catwalk to show their latest high jewellery collection Acte V- The Escape. A collection inspired by the “Streamline Moderne” style that was a late type of the Art Deco architecture and design that emerged in the 1930s. Its architectural style emphasized curving forms, long horizontal lines, and sometimes, nautical elements.

a&e was privileged to be part of this exclusive event and we had the pleasure of meeting Louis Vuitton’s High Jewellery Vice president, Hamdi Chatti at that beautiful venue and the chance to chat to him about this unique collection.

Why did you choose Capri for your event?

Capri as a location is very romantic and high jewellery is all about romance. Whenever you buy a jewellery piece, particularly high jewellery, you remember the first time you tried it on; and you remember the location, so everyone will remember Capri.

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Louis Vuitton high jewellery is relatively still young, how can you describe the design DNA?

That’s true! We only started six years ago so High Jewellery is a new era for us. We don’t have a tradition on high jewellery; we have a tradition on the luxury and the craftsmanship.

We want to have a new style that doesn’t exist in high jewellery brands, a style you can’t find anywhere else. A Louis Vuitton High Jewellery piece is not only about design, but it’s more about how to wear it and how often you wear it!

So the whole DNA behind Louis Vuitton is all about Louis Vuitton and the idea that of course there’s a craft, of course there are beautiful stones and rare gemstones, but it is designed in a way that you don’t keep it in your safe but you can wear on many occasions.

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We just saw the collection and it has stunning pieces, what makes you unique as a brand and sets you apart of the rest?

To be honest we are not the only ones having stunning pieces, with Louis Vuitton we introduce not only a design but also a lifestyle. For us it is all about building endless memories wearing Louis Vuitton Jewellery.

How do you assess the performance of Louis Vuitton High Jewellery in our region? Can you name your best performing country?

The Middle East is a highly educated market when it comes to high jewellery. People there have been always interested in high quality since a long time. They are experts and they appreciate luxury, as it is a part of their lifestyle. They are clients that want to be impressed.

When it comes to the best performing market it’s difficult to say. I could say Dubai but then our customers from the Middle East travel around the world and they buy from everywhere such as London, Paris and many other places.

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What challenges do you face today?

It is only one challenge: making sure that we offer exceptional pieces.

You’ve been with the brand for almost 6 years now, what’s an objective you still aim to achieve?

I want to make sure that people dream about our products.

What are customers looking for nowadays?

They want to stare! They want to build memories!

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What was your personal favourite piece from this collection?

It is an easy question! It’s the Capri!

To what extent being a part of a successful fashion house supports your watches and Jewellery?

It is amazing actually!

Being part of the Louis Vuitton house is a great opportunity. It is a great and perfect time for the jewellery and watches to meet our clients.

We don’t have to explain who we are as clients trust our company and our brand. We just need to continue surprising them.

How was the collection received?

So fast and so good! We will miss some pieces, but that is life!

How would you describe this collection in your own three words?

Impressive. Surprising. A good feeling that will stay with me for a long time!

Interviewed by Lara Mansour Sawaya

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