A unique concept for kids opens at City Walk

  |   24-04-2016

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Level Kids has recently opened at City Walk. It is a unique luxury experience for children, which intertwines luxury fashion for kids together with enchanting experiences. Level Kids is the latest concept by the Chalhoub Group, the leading luxury partner in the Middle East, customised to be a playful and whimsical destination for the entire family.

 

Spanning over 10,000 square metres of retail space, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of childrenswear from shoes, accessories, toys, and furniture to specialised services. With every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of luxury clothing from brands like Fendi, Chloe and Burberry, but also with interactive activities to create memorable experiences.

 

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Level Kids includes specialised services ensuring an enjoyable experience for both the kids and their parents: a spa, a photo studio, a room for birthdays and events, a classroom hosting a variety of activities, a VIC room (very important child), a concierge, a palace garden where kids can dress up as their favourite prince or princess and transform into the character of their dreams, a fancy dress atelier, a tailor, stylists, a kid’s play area in addition to a custom gifting area. The store will also feature two internationally renowned restaurants – namely Aubaine and La Pâtisserie des Rêves.

 

Patrick Chalhoub, co-CEO of the Chalhoub Group said: “Over the past six decades, we have built an intimate knowledge of the region and an understanding of our guest’s expectations. We are very excited about this new project, responding once again to a gap in the market and the demands and needs of our consumers. Our aim is to create a fashionable, playful and quintessential destination for both the parents and their kids, which is set to become the international reference for the children’s luxury retail space.”