It was a sparkling end to SS19 season of Milan Fashion Week with the second edition of Green Carpet Awards that saw the finest from the world of style celebrating the best in sustainable fashion.
This year’s Awards were hosted by Camera Nazionale della Moda Italiana and Eco-Age, founded by Colin Firth’s wife Livia Firth, and reflected the commitment of luxury fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers.
“Sustainablity is not just about environment footprint of fashion, it is also about the handprint – the social impact, which is just as important. If you address the social impact of fashion you will fundamentally change it for the better,” Livia Firth told the Guardian newspaper.
Held at Teatro alla Scala, the GCFA welcomed an array of stars like Julianne Moore – who presented a craft mashup award to 20 cobblers of Salvatore Ferragamo, Cate Blanchett – who awarded the Australian wool growers with the eco stewardship prize and Cindy Crawford who presented an award to designer Donatella Versace.
There are 14 awards in total, all of which are seen through a sustainability lens focused on people, planet, place and profit. One of these accolades was announced ahead of the event to fashion journalist Suzy Menkes who received The Visionary Award.
“Every recipient at La Scala is reimagining and reworking the supply chain for the future and reinvesting in the planet and in people,” said Firth in a statement. “La Scala is the night we can amplify bold and brilliant solutions to environmental and social crises.”
For the second time, jewellery Maison Chopard were behind the beautifully handcrafted awards that were designed in a shape of a woman using fairmined certified ethical gold. Caroline Scheufele, Co-President and Artistic Director of Chopard, said in a statement:
“These awards are closely aligned with Chopard’s values, especially with our work on The Journey to Sustainable Luxury and the celebration of the artisans involved in all levels of our supply chains.”
Click through the gallery above to see more of the ‘green’ carpet arrivals.