Burberry is going through a Riccardo Tisci makeover with a new logo and monogram.
It has been 20 years since the British brand changed their look, and it’s all in time for Tisci’s first collection which will be shown during London Fashion Week in September.
The new modern design pays tribute to Thomas Burberry, the founder, by using the first letters of his name and interlocking them in a colour palette of orange, white and honey.
Burberry and the new creative director collaborated with Peter Saville on the monogram which, according to an email chain, took four weeks to create. Understandably, Saville was worried about the time frame, this was a historical change for the house after all.
“Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house,” Tisci said in a statement.
Saville was also behind the new logo, a bolder sharper alternative to the previous look, which will appear across all the Burberry channels and advertising campaigns from today.
We are excited for this #newera and will be bringing you all the coverage from the show taking place on September 17.