Burberry launches new campaign starring Edie Campbell and Callum Turner

Rohit Menon   |   31 - 05 - 2016

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British stars Edie Campbell and Callum Turner are reunited for their second Burberry campaign together. This campaign marks the tenth year since model Edie Campbell made her debut for Burberry, subsequently featuring in numerous Burberry campaigns over the years and most recently opening the brand’s womenswear show in February 2016 in London. Callum Turner starred in his first Burberry campaign in 2011. The actor received the BAFTA Breakthrough Brits Award in partnership with Burberry, an initiative which celebrates and supports the UK’s future stars of film, television and games. He has also starred in films including ‘Queen & Country’, ‘Victor Frankenstein’, TV series ‘War & Peace.’

Shot by Mario Testino, the campaign showcases Burberry’s January and February 2016 collections for men and women and is the first to feature Burberry’s new single ‘Burberry’ label, which replaces the three previous ‘Brit’, ‘London’ and ‘Prorsum’ lines. The collections reference a mix of patterns and textures influenced by British artists, musicians and history, and centre around the patchwork bag, (previewed during the February womenswear show, which sold out of its runway made to order allocation within a week) outerwear styles including military coats, the iconic heritage trench coat and the buckle boot for women.

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British artist Luke Edward Hall is also introduced in this campaign. He has created five different illustrations of the patchwork bag. The drawings reflect the individuality and uniqueness of the collection. Each bag is named after a British town, street or village, and comprises a mixture of fabrications, from the classic Burberry check to glossy snakeskin and soft English suede. Luke produced a series of original portraits and still life illustrations which bring to life the rich variety of colours, patterns and textures in Burberry’s collections using a mixture of techniques and materials including watercolour, chalk, oil pastels and acrylic. Luke also hand-painted the backdrop to some of the campaign images – blurring painting with photography for the first time in a Burberry campaign.

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The artist mentioned: “Working on this Burberry campaign has been very exciting for me. When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out – I love colour and it was a joy to be able to experiment freely. I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and craft.”

As for the make-up, Edie Campbell wears two make-up looks developed by Burberry Make-up Artistic Consultant Wendy Rowe. Inspired by the graphic sequin embroidery and the colour palette of the runway collection, the looks focus on dark and metallic eyes and feature new Burberry Shimmer Dust Loose Glitter, launching in August 2016.

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Christopher Bailey, Burberry Chief Creative and Chief Executive Officer said: “Luke is a great talent and it has been wonderful working and collaborating with him on our campaign. His beautiful illustrations next to Mario’s powerful photographs capture the artisanal spirit of the collection.”

Luke Edward Hall’s artwork will be displayed at Burberry’s 121 Regent Street flagship in London from 11 June until the end of the month. The Patchwork bag and the heritage trench coat are now available on www.burberry.com.