Chanel are launching dedicated collections for swim and snow named Coco Beach and Coco Neige.
This is the first time the French fashion house will have a range dedicated to sunny getaways and winter escapes, and those looking for chic seaside attire won’t have to wait too long as Coco Beach will land in 26 select stores from June including Dubai – after all, we do live in a place of never ending summer.
The idea sparked in Karl Lagerfeld’s mind while on holiday in St. Tropez where he noticed that the Chanel boutique didn’t have a wide selection of beachwear, so he decided to create swimming costumes and two-pieces, dresses, playsuits and terrycloth shorts as well as outfits in fringed denim or belted striped sailor tops in ecru and burgundy silk. Buttons will be stamped with marine anchors while the iconic quilting is printed on jersey, and red, pink or black denim. Sailor’s bags held with the classic chain interlaced with leather, bowling bags, camera cases and clutches, coloured espadrilles with black toe caps complete this line up.
Gabrielle Chanel had started creating collections calibrated for the dolce vita of beachside resorts, jersey outfits in Deauville from 1912 and fluid knits with supple lines in Biarritz from 1915. Karl Lagerfeld honours this art of living and gives it a renewed vision, infused with youth and stylish energy. Chanel president of fashion, Bruno Pavlovsky, said:
“These tactical launches are designed to better satisfy the needs of our customers and to find the best way to communicate to them the fact that these items exist.”
On the flip side, Coco Neige will carry cosy pieces like down jackets, salopettes, hoodies and shearling boots which will be released alongside the Fall collection towards the end of summer. Unlike their existing après-ski and sports wear, the new items will be little bit more technical and will require extra time for development – we are intrigued.