Gucci has announced that it will go fur free starting with SS18 collection.
Marco Bizarri, CEO of the Italian fashion house that has widely used mink, rabbit as well as kangaroo for their famous fur-lined backless loafers, claimed it ‘not modern’ and added that they will be joining Fur Free Alliance.
Speaking in London he said, “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
This may seem like a bold move for the brand, but their parent company Kering has been making moves towards creating synthetic leathers and developing further sustainable strategies.
Many fashion houses like Calvin Klein, Hugo Boss, Giorgio Armani and Ralph Lauren have also shifted their aesthetic with Net-A-Porter banning sale of fur and Stella McCartney refusing to use animal products from day one.