After most recent labels like Salvatore Ferragamo and Balenciaga that decided to go co-ed, it is now J.W. Anderson turn to ring the alarm of the the mixed-gender show format- to present both men’s and women’s collections together on the same runway.
“The objective is to cut down the retailers’ waiting time between the collections’ presentation and their availability for purchase,” said Jonathan Anderson. For this very reason, the Irish designer decided to showcase his FW18 collection during the London Women’s fashion week in February, which is usually scheduled to be after the menswear shows.
The coed fashion shows trend is not that new. During 2017 , a minimum of 13 brands took that same decision, the likes of Gucci, Vetements, Burberry, Calvin Klein, Michael Kors, Coach 1941, Kenzo, Givenchy, Saint Laurent, Dsquared2, Etro, Vivienne Westwood, and Bottega Veneta.
For Anderson to merge his collections into a single even seems like a very logical one, but let’s wait and see what February will bring upon us.