LILY JAMES IS THE NEW FACE OF MY BURBERRY FRAGRANCES

  |   19-04-2016

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Burberry announces that British actress Lily James will be the new face of My Burberry fragrances, marking her first ever global advertising campaign. She’s starred in numerous films and television series including Kenneth Branagh’s “Cinderella”, “Downton Abbey”, “War and Peace” and “Pride and Prejudice and Zombies”.

Lily James will succeed British models Kate Moss and Cara Delevingne who are the current faces of My Burberry. The beautiful actress debut for Burberry will be revealed in August 2016 with a film and series of images shot by Mario Testino for the global launch of My Burberry Black, an intense and sensual new fragrance for women.

She said: “I am so excited to be announced as the new face of My Burberry…I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot. Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself.”

Burberry Chief Creative and Chief Executive Officer Christopher Bailey added: “I’m so delighted to have worked with the very lovely and clever Lily James on our new My Burberry campaign. I have admired her work for quite some time and was bowled over by her wonderful charm and her warmth when we met so it was a treat to have had the opportunity to collaborate on this shoot together.”