LVMH is opening a multi-brand e-commerce site called 24 Sèvres

Natalie Hanson   |   12 - 05 - 2017

LVMH is launching a website that will feature more than 150 brands and will be the only multi-brand site to sell Dior and Louis Vuitton products.

The site is inspired by LVMH’s exclusive Parisian department store, Le Bon Marché; the name 24 Sèvres is taken from the location of the store. It represents a drive forwards for the digital aspect of the world’s largest luxury goods group.

Products offered will include fashion goods, luggage and cosmetics from the LVMH portfolio (for example, Gucci, Valentino and Fendi) as well as brands that don’t belong to the group, representing a serious investment from the group into its digital future.

The site is due to go live on 6th June 2017 in more than 70 countries and will present a new competitor to the likes of Net-a-Porter, MyTheresa and Yoox.

The aim of the site is to offer a Parisian-style edit of exclusive products, and to focus on the attractiveness and uniqueness of the selection rather than the volume of products. It will focus on complementing the offering available on the respective websites of the LVMH brands.