Maria Grazia Chiuri will receive the Swarovski Award for Positive Change at The Fashion Awards 2017 on December 4.
The British Fashion Council announced today that the creative director of Christian Dior will be honoured at this years event for her contribution to women’s empowerment in the fashion industry. The award also celebrates those who have made a positive impact on society and forms part of Swarovski’s efforts to promote a more sustainable future for us all.
As the first female Creative Director in Dior’s history, Maria Grazia Chiuri has, since her appointment in July 2016, created a new chapter for the French luxury house and brought the debate around female empowerment to the fashion runway. Her collections connect fashion to feminism, always responding to the current political climate.
Grazia Chiuri said: “I am delighted and very honoured to receive the Swarovski Award for Positive Change. The feminist movement that has been mine for the longest time has finally struck a resonant chord in society, and this recognition sends a powerful message to all women battling on a daily basis. It also offers a timely opportunity to pay tribute to Franca Sozzani who, last year, was the recipient of the very first award.”
The Fashion Awards, hosted in London, celebrates individuals whose imagination and creativity have broken new ground in fashion globally over the past 12 months, and brands and businesses that have transformed the possibilities of fashion today.
Dame Natalie Massenet, British Fashion Council Chairman, commented: “With this award, Maria Grazia will be celebrated for her successful creative achievements, her contribution to female empowerment within fashion and her determination to encourage women of future generations to believe in themselves. The positive impact she has had on the fashion and global communities makes her a great inspiration to all of us.”