For the very first time, the French maison under creative director Demna Gvasalia has official made a collaboration with an e-retailer on both men’s and women’s capsule collection.
Demna Gvasalia explains in an exclusive quote- “The exclusive collection for NET-A-PORTER and MR PORTER creates a complete wardrobe of BALENCIAGA styles known from previous seasons. We have redesigned this selection of styles for Women and Men in new and special fabrics and dedicated colors”.
Both ranges are inspired by Balenciaga’s latest Spring’18 runway, where we see Gvasalia’s contrasting pieces and original motifs, as he projects a whole lot of attitude across the entire collection.
Featuring a 53-piece Balenciaga x Net-a-porter exclusive collection included: T-shirts, woven shirts, hoodies, dresses, denim and outerwear. Plus the Balenciaga x Mr Porter collection consisted of sweaters and outerwear with garments embroidered with the new icnonic “BB Mode” logo.
The two capsule collections are launched with a joint digital and social campaign, photographed by Mr Johnny Dufort and styled by Ms Lotta Volkova, equally directed by NET-A-PORTER and MR PORTER’s in-house creative teams. The campaign is a pure Balenciaga inspiration, sharing a message of daily wear situations.
Click through the gallery above to explore our favourite pieces from this one-of-a-kind collaborations.
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