A new Gucci concept store for children will be opening at Level Kids in the City Walk mall in Dubai. It will present the aesthetic universe of the brand, seen through the eyes of a child. The theme is inspired by an eclectic and playful use of multi-coloured patterns and eccentric motifs taken from the world of flora and fauna, and the children’s room amplifies this to create a fabled environment.
Once you enter the the space, it is as if you are walking into a giant playroom decorated by a child whose imagination has been allowed to run wild: door knockers feature lion’s heads, trunks have fawn’s legs, wooden pineapples stand proud as decorative elements, lion’s paws peep out from beneath pieces of furniture and silver six-pointed stars adorn walls and display cases and the frames around mirrors; and everywhere there is a riot of colour and pattern.
Pistachio-coloured carpets combine with navy-and-white striped wallpaper and vichy-patterned yellow-and-white wallpaper; upholstery features more vichy yellow-and-white checks, the Gucci herbarium print in red and black, and sky-blue and pale-pink satin; wooden decorative elements are in brushed lacquered oak in white, cherry red, blue and hazel; while a changing room has a curtain in red jacquard floral fabric. Display cases look like the wardrobes and chests you might find in a child’s fantasy room. There is a surreal, dream-like mood here, created by contrasting scales, mysterious panelled doors and cosy, curtained changing rooms. The effect is of a playful, random scattering of brightly-coloured pieces of fabric and wallpaper, a fun and chaotic combination of elements to catch the eye and lift the spirits.
