The retailer brings her multibrand concept to Los Angeles in a bid to help revitalise retail thoroughfare Robertson Boulevard.
Coming off the success of Peri Arenas’ Veri Peri at the Parker Palm Springs, Peri.A is her latest creation, supporting the re-emergence of Robertson Blvd as a fashion epicentre and bringing designers from all over the world like Vivetta, Mira Mikati, Derek Lam and Shrimps to the store.
Peri curates her assortment by finding ‘hot designers before they become hot gossip’ and introducing the most unique and special pieces you won’t find anywhere else. Arenas is looking to shake the retail scene up, ‘I believe that fashion in America has become safe and I’m ready to bring back a thrill to the art of dressing by inspiring women to wear what excites them.’ The boutique showcases limited edition and custom pieces like graffitied Louis Vuitton straps and more.
Arenas comes from a family of successful entrepreneurs starting with her grandfather, Jack Parker who founded the famous Parker Palm Springs and Le Parker Meridien. Expanding on her retail entrepreneurship, this new concept is for customers to discover new designers, and incubate those with little retail presence as well as carry exclusive items from designer labels. Her store offers a premium shopping experience, with a gift-wrapping station as well as high-tech dressing rooms, complete with monitors playing music videos and films.