Proenza Schouler To Launch A Casual Line

Diana Bell-Heather   |   04 - 09 - 2017

Ina with the Cube bag backstage at the Fall 2017 show ? by @ulrichknoblauch_ for @selfservicemagazine #proenzaschouler

A post shared by Proenza Schouler (@proenzaschouler) on


Proenza Schouler bring us a new line this autumn of more casual and affordable pieces.


WWD report that the sister collection from the design duo Jack McCollough and Lazaro Hernandez will be named White Label and offer laid back wardrobe essentials at a reduced price point to their main collection.


Expect denim, T-shirts and elevated casual pieces that make for great wardrobe fillers. We never say no to a simple white tee.


It’s been a busy few months for the New York based brand with the move of their New York Fashion Week show to Paris to align with the Paris Couture Week schedule, preparation for their 15th anniversary and working on their very first fragrance with L’Oreal.


Proenza Schouler AW17 Collection
Latest Fashion News