Beyoncé might have been the first person to sample Riccardo Tisci’s new Burberry collection, but you won’t have to wait long to snap up your share.
On September 17, right after his debut show for the British house, a capsule of products will be available to buy straight from Instagram for 24-hours. This will be the first time the brand has created a bespoke digital selling experience for their social channels – we just hope shoppers don’t crash the app.
Those in London can head to the flagship store on Regent Street that will be visually transformed and stock key pieces from the range for just one day.
If you didn’t believe the hype after the new logo and monogram unveiling, or the collaboration with Vivienne Westwood, this new move is bound to change your mind.