It looks like Salvatore Ferragamo is on a quest to curb counterfeits by inserting microchips in the heels of its shoes and in a selection of its bags. It is suppose to not only stop fraudsters but to also help with resale value.
The Italian fashion house has been quick to point out that the chip (which is inimitable) cannot be seen in the shoe or bag, and will only be able to be read at a distance of 4cm or less, so fears of being tracked are unfounded.
Ferragamo confiscating 12,400 illegal items last year that had a total value of $17 million. It has also sought to expand the number of e-commerce sites that it monitors as well as targeting trade fairs and individual sellers, for which this latest technology tool will no doubt come in very useful indeed.