Introducing Shiseido WASO Skincare Collection Targeting Millennials

Dana Mortada   |   01 - 12 - 2017

Quick Gentle Cleanser

Day moisturizer Oil-free SPF 30

Fresh Jelly Lotion

Soft+Cushy Polisher

Daytime Moisturizer

Quick Gentle Cleanser

This cleanser foams without water to break down dirt, excess oil and excuses to sleep in makeup. Rinses off leaving skin soft, not stripped.

Day moisturizer Oil-free SPF 30

An oil-balancing, mattifying
emulsion with sun protection and a tint that changes color to
enhance skin tone.

Fresh Jelly Lotion

A shot of dewy hydration.
Transforming from gel to lotion, instantly refreshing and restoring.

Soft+Cushy Polisher

Plant-based cellulose granules in a whipped, tofu-like formula.
Gently reveals fresh-looking skin and leaves it feeling smooth.

Daytime Moisturizer

Brightening moisture for combination skin with a tint that changes color to enhance skin tone. Healthy looking glow or foundation kick-start.

Shiseido has unveiled, WASO, a Japanese-inspired skincare collection that’s designed for young adult skin. WASO is an opportunity to take daily skincare regimen back to basics.

 

“Skincare crafted with respect for nature, for the beauty that exists within all of us.”- as defined on the press release.

 

What’s WASO?

 

WASO is inspired by the Japanese food tradition of washoku, which is known throughout Japan for promoting health and beauty. It is formulated with nature’s best ingredients, and unlike most skincare formulations, in order to mix the ingredients, the botanical cells have to be crushed. To help your skin to absorb all the good ingredients, Shiseido has created a unique Whole Cell Release System that separates botanical cells to protect the nutrients from getting damaged or lost.

 

Explore the Shiseido WASO lineup of skincare products in the gallery above.

 

 

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