Over the last five years, designer Michael Kors has been working towards a world with zero hunger with initiative Watch Hunger Stop.
Michael Kors with Eli Sudbrack.
Ahead of World Food Day on October 16, the brand has unveiled a series of concepts surrounding their annual campaign to fight global hunger in partnership with The United Nations World Food Programme (WFP). Last year, WFP provided school meals to more than 18 million children in 60 countries.
“Hunger is a global problem but it’s also a solvable one,” said Michael Kors. “However much you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”
Kate Hudson.
For this addition, Kors has once again enlisted the help of actor Kate Hudson, long-time supporter of Watch Hunger Stop, with Hailee Steinfeld participating in the initiative for the first time. In a statement, singer and actor said:
“All children deserve to have their basic needs met in order to fulfill their greatest potential. If we band together, we can end hunger for good.”
Hailee Steinfeld
This year the campaign also includes a partnership with a multi-media artist Eli Sudbrack who decorated limited edition T-shirts with his signature artistic flair. Style it your way and easily show support by posting a picture on your Instagram feed with the hashtag #WatchHungerStop and Michael Kors will donate 100 meals through the United Nations World Food Programme.
T-shirt and watch.
Special-edition watches have also been a part of the Watch Hunger Stop effort since its inception, with 100 meals donated to WFP for each watch sold. This year, the iconic Runway watch features a gold-tone case in a slimmer profile with a detailed map of the world on a turquoise-hued dial.
During this month, you can also make a donation directly to WFP at the register in select Michael Kors stores around the globe.
