The Most Searched For Fashion Item Of 2018 Revealed

Diana Bell-Heather   |   22 - 11 - 2018

It’s almost the end of the year and Lyst, a global fashion search engine, has released the ten most wanted items of 2018.


gucci logo belt

Dakota Johnson


It tracked more than a 100 million searches from 120 countries over the last months and revealed that more than half a million people searched for Gucci’s logo belt. It was followed by another belt from Virgil Abloh’s brand Off-White with Fendi logo tights, Prada flame sandals and pink Ganni boiler suit rounding off the top five.


Apart from our shopping habits, Lyst has reported a 47% increase in people looking for items that have ethical values with terms like “vegan leather” and “organic cotton”. One of our favourite brands that champions vegan clothing Nanushka made it in the top 10 of the hottest ‘Insta brands’.


nanushka vegan leather



Elsewhere, ‘Dad’ fashion came top as one of most influential trends of 2018 thanks to the likes of Louis Vuitton and Balenciaga releasing ‘ugly’ platform sneakers as well as chunky cardigans and shirts contributing to the surge in online searches by 439 per cent.


ugly dad sneakers ss18 trend

Laura Harrier wearing Louis Vuitton Archlight sneakers.


As for the A-listers that have us taking style notes, Lyst named Kylie Jenner, Kim Kardashian and Meghan Markle as the top three of the most influential celebrities this year.