Business Of Fashion put together an annual list of men and women who are shaping the industry today, and this year two female Middle Eastern entrepreneurs made the cut.
To mark the reveal, BoF celebrated in New York last night with 96 new names from the world of design, editorial, technology and modelling, including The Modist’s founder Ghizlan Guenez and Marriam Mossalli who launched the Saudi Arabia-based Niche Arabia.
The founder of Dubai-based e-commerce platform that offers women round the world a stylish and demure way of dressing has only been operating the online destination for 18 months, but it has had a global impact on the ‘modest’ movement. In our February issue interview she said:
“There are many misperceptions around modesty being traditional, boring, dull and many other things, and at The Modist we take pleasure in breaking these stereotypes. Modesty can be fashion forward, trendy, fresh, and cool. It also does not relate to just one religion or region, and it transcends faiths and backgrounds.”
Mossalli not only started Niche Arabia but is also the author of the much acclaimed Under The Abaya that documents the vibrant street style in Saudi Arabia.
They weren’t the only ones to show the strength of the regional market with Khalid Al Tayer, the CEO of Al Tayer Insignia, Alain Bejanni, CEO of Majid Al Futtaim, Badr Al Deghaither, the CEO of Saudi Jawahir Trading, Mohamed Alabbar and Ronaldo Mouchawar, the CEO of Souq.com also making the list.