VALENTINO FOR THE EXCEPTIONAL EDITION OF LA TRAVIATA IN ROME

Hershey Pascual   |   20 - 03 - 2016

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The relationship that connects Valentino to the Eternal City renews itself through a new project with The Teatro dell’Opera di Roma: an exceptional edition of La Traviata conceived by Valentino Garavani and Giancarlo Giammetti in collaboration with Teatro dell’Opera and directed by  Sofia Coppola in her debut as lyrical opera director.

Valentino Garavani will design Violetta’s costumes that will be crafted in the Valentino Maison’s atelier. He said: “In my life I have always dreamed of representing La Traviata but in a new way. All the great maestros from Visconti to Zeffirelli, Maria Callas, Piero Tosi, Lila de Nobili, have inspired me in this new undertaking. I did not want a modern and absurd Traviata like many represented today. I wanted a classic and magnificent Traviata and I asked Sofia Coppola to give it that touch of modernity and surprise which will make it special”. 

Maria Grazia Chiuri and Pierpaolo Piccioli, Creative Directors of Maison Valentino, will create the costumes for Flora and for the Chorus, in collaboration with the Teatro dell’ Opera’s costume workshop. The c0-creative directors added:“The Teatro dell’Opera di Roma represents for us a patrimony of our city. Its “bottega dell’arte” reflects the values we strive for and that we portray in our Haute Couture Maison. It has been fantastic for us to have their collaboration for our Haute Couture Spring/Summer 2014 show dedicated to the great Operas. Today, we are honored to collaborate with Sofia Coppola, Mr. Valentino Garavani and Mr. Giancarlo Giammetti, availing of our Haute Couture Atelier and of the great artisans of the Teatro dell’Opera di Roma for the production of La Traviata.” 

The scenes of this new La Traviata are endorsed by British production designer Nathan Crowley and the musical compositions will be entrusted to the maestro Jader Bignamini. Among the leading voices Francesca Dotto and Maria Grazia Schiavo, alternating in the role of Violetta, together with Antonio Poli and Arturo Chacón-Cruz, taking on the role of Alfredo.

The show will run for fifteen performances, from May 24th until June 30th, 2016