Valentino Launches New VLTN Men’s Project Worldwide

Dana Mortada   |   11 - 01 - 2018

After the worldwide debut of Valentino’s Resort 2018 collection, the Italian house welcomes a masculine universe, the VLTN collection.

 

VLTN Installation at Valentino’s Tornabuoni in Florence

 

Marking the New Year, from January to February 2018, Valentino will introduce a series of pop-up stores and installations across Florence, Milan, Paris, New York, Seoul, Tokyo, Hong Kong, Moscow and London, and within multi-brand stores to launch their latest VLTN Men’s collection.

 

 

The new collection is displayed against concrete walls, round-wood, metallic nets, benches, that resembles an archetype of a gymnasium- these spaces are transformed into unlimited open area, similarly to a blank canvas.

 

 

The VLTN Men’s collection displays a range of items developed for Valentino’s SS18 menswear collection; and the VLTN Logo marks the brand’s soon-to-be future aesthetic. Focusing on hip-hop culture and featuring high-end active sportswear creations are redesigned in a new couture approach; that is made to modernise men’s daily style, elegance and possible expressions.

 

Valentino’s Creative Director Pierpaolo Piccioli wanted to redefine menswear clothing, with a newer vision that he now calls VLTN. Every single accessory and piece portrays the idea of sportswear revolution that promotes the taste of freedom and self-definition- the ultimate main pillars of Maison Valentino.

 

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