Victoria Beckham announced her collaboration with Reebok which will be released in the new year.
Teaming up with a sportswear brand may seem like a step away from her usual heel-loving approach, but Beckham has been embracing the sneaker trend like the rest of us so it only fitting that she puts her chic twist to activewear.
In a statement she said that was ‘incredibly excited’ to embark on a partnership built on shared values and instilling confidence in women, adding: “To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
Arriving late in 2018, Reebok x Victoria Beckham collection will join brands like Cottweiler and Vetements in the Reebok Innovation Collective that focuses on creating footwear with leading runway designers.