Victoria Beckham Turns To Sportswear With Reebok

Diana Bell-Heather   |   09 - 11 - 2017

Day one x VB #ReebokxVictoriaBeckham @reebok

A post shared by Victoria Beckham (@victoriabeckham) on

 

Victoria Beckham announced her collaboration with Reebok which will be released in the new year.

 

Teaming up with a sportswear brand may seem like a step away from her usual heel-loving approach, but Beckham has been embracing the sneaker trend like the rest of us so it only fitting that she puts her chic twist to activewear.

 

In a statement she said that was ‘incredibly excited’ to embark on a partnership built on shared values and instilling confidence in women, adding: “To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”

 

Arriving late in 2018, Reebok x Victoria Beckham collection will join brands like Cottweiler and Vetements in the Reebok Innovation Collective that focuses on creating footwear with leading runway designers.

 

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