A brand new boutique, Watch & Beyond, has opened in Dubai offering a fresh perspective on the horological scene with its high-end vintage watches. The small and unique space is tucked away in the lobby of the Amwaj Rotana, JBR, with elegant walnut wood and glass cases showcasing their rare and luxurious offerings, including timepieces from Audemars Piguet, Patek Phillippe and Rolex. Watch & Beyond is focussed on the trade of expensive and aged watches, as well as those classified as antiques.
The store was opened in the presence of dignitaries, celebrities and the media, who were invited to discover some of the exquisite pieces that are available to purchase. During this special occasion, one of the partner-owners, Mr. Amer el Zahabi, commented: ‘We are elated to have launched our first store in Dubai; this step will eventually enhance the essence of our mission, the main objective of which is getting closer to our present and future clients in the UAE.’ Mr. Zahabi added: ‘we are happy for this achievement and aim at successfully expanding not only in the UAE but also in the entire Middle East region.’
Watch & Beyond is set to open three more boutiques in the UAE by the end of 2017.