Always highly anticipated, Apple’s new updates and products have now been revealed, and here’s what to expect.
Find out about the latest Apple launches
Calling friends and family on our iPhones, counting steps on our Apple Watch and getting work done on our MacBooks – the tech innovations from Apple seep into more aspects of our lives than we might originally have realised.
And our utter reliance on such gadgets (for better or worse) is what makes us a little too excited when the California-based company releases a new batch of products, updates and gadgets we didn’t know we couldn’t live without.
Here’s what’s happening in the world of Apple right now:
The iPhone 11, 11 Pro and 11 Pro Max are here
This September, Apple will introduce the dual-camera iPhone 11. The model will introduce a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. It is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance. Available in stores from September 20th.
But what about the Pro and Pro Max?
The new pro line for iPhone has been designed for the user who wants the very best of the best from their smartphone. For example, the new Super Retina XDR display means the best and brightest display to date, the powerful Apple-designed A13 Bionic chip provides unparalleled performance with a significant improvement in the battery life.
And for the artsy, a new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera. Users will notice dramatic improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.
On the new model, Apple’s Senior Vice President of Worldwide Marketing Phil Schiller said: “iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro.
“iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with a great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”
It’s time for the Apple Watch Series 5
One of the key features of the new watch will be the Always-On Retina display; as it never sleeps, it’s easy to see the time (and all the other important information that users rely on with the sports gadget) without raising or tapping the face. Wearers can also expect new location features, from a built-in compass to current elevation, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. Of course, there will be aesthetic updates too, with a wider range of materials available.
Apple TV+ is following this November
Say hello to the first all-original video subscription service from the tech company. On November 1st, the service will launch in over 100 countries and will offer an impressive line up of shows, movies and documentaries.
Zack Van Amburg, Apple’s Head of Worldwide Video, said: “With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service. Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”
The most popular iPad undergoes a makeover
Get ready for a new iPad that will feature a 10.2-inch Retina Display, Apple Pencil and Smart Keyboard Support, and iPadOS for Powerful Multitasking and Creative Capabilities.
Greg Joswiak, Apple’s Vice President of Product Marketing said on the new launch: “The new iPad packs even more value into our most popular and affordable iPad model featuring a bigger 10.2-inch Retina display, support for Apple Pencil and for the first time, the full-size Smart Keyboard.
“[It] was built to run iPadOS, which introduces powerful new ways to multitask, manage and mark up documents, use Apple Pencil and view more information at a glance on a redesigned Home screen. This new iPad with iPadOS takes everything people love about our most popular iPad and makes it even better for creating, learning, working and playing.”
Apple Arcade has arrived for gamers
And why not create a gaming subscription service while they’re at it? Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games with an unlimited subscription service. The service will launch with over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.
“We are so excited to launch Apple Arcade on the App Store. A curated selection of over 100 new and exclusive games from many of the most innovative game developers in the world is the perfect complement to the App Store’s existing massive catalogue of games,” said Phil Schiller.
See more at apple.com/ae.