Within the frame of Milan’s Design Week, Bvlgari introduces the “RVLES OF DESIGN” at Fuorisalone and meets the international media during the vernissage in Via delle Erbe in the Brera Design District. With an unexpected catering by the Bvlgari Hotel Milano, the roman Maison brings us through a journey along three different locations with three extraordinary exhibitions: an immersive 1000-metres-square installation in the Brera Design District, a Mirror Cube in il Giardino of the Bvlgari Hotel Milano, and a Gallery in the Montenapoleone Boutique. All the installations celebrate the special relationship of the brand with Design, starting from the evolution of its most iconic ring, the B.zero1.
Envisioned as a labyrinth, the installation welcomes visitors into an abstract universe, where they are forced to abandon everything they know in order to grasp the Bvlgari essence of art and design: deconstruct rules in order to reinvent them.A stunning visual adventure translating three key elements of Bvlgari creativity – materials, modularity and colour – into a three-dimensional space, interpreted by three icons from the world of design and architecture: Iván Navarro & Courtney Smith, MVRDV and Storagemilano.
Il Giardino of the Bvlgari Hotel Milano is also transformed into a spectacular space for design, and hosts the second part of the Reinventing Design Rules journey: The Mirror Cube. It occupies the Hotel’s garden and makes it shine through its mirroring walls. Once inside the dreamlike structure, the guest is captivated by the hypnotic black and white pattern lining: B.zero1 dominates the scene. Selfie Rules are reinvented inside the Cube: a special camera generates an instant GIF that can be shared by the guests on their social profiles.
At the Montenapoleone boutique, a hypnotic Gallery evokes the distinctive patterns of the Brera Design District and Bvlgari Hotel’s installations. An immersive environment allows guests to fully enjoy and celebrate the B.zero1 collection universe through theme windows transformed with geometric patterns.