Chanel first launched their Mademoiselle Privé Exhibition in 2015 in London, and since then it has continued to be a popular platform for visitors to explore the workings of couture, fine jewellery and beauty.
This year the Maison will be heading to Shanghai and will focus the exhibit, titled Open Sesame, on the three creative worlds: the Haute Couture reinvented by Karl Lagerfeld, Chanel N°5 created in 1921, and the High Jewellery with the re-edition of “Bijoux de Diamants”, the unique collection designed by Gabrielle Chanel in 1932.
In a revised concept, Mademoiselle Privé revolves around three key addresses, materialising in the exhibition as three houses, each one offering an immersion into the very sources of brand’s creative process.
Lagerfeld’s Creation Studio and the Haute Couture ateliers are housed at 31 rue Cambon, while 18 Place Vendôme is dedicated to the High Jewellery, with Grasse in the South of France being the location of where the perfumer Ernest Beaux and Gabrielle Chanel together created the iconic fragrance.
The exhibition will run from April 20 to June 2 at the West Bund Art Center.