Museo Salvatore Ferragamo is diving back into the golden age of cinema with newest exhibition titled ‘Italy In Hollywood’.
Inspired by the years that Salvatore Ferragamo spent in the United States, and specifically in Santa Barbara, California from 1915 to 1927, the showing is based on the designer autobiography and explores Californian film productions in which this Italian influence is evident.
The exhibition centres around the world of art, artisans and entertainment, the fields in which Ferragamo focused his creativity, and presents them as if they were the plot of a film. Maurizio Balò has taken inspiration from the American film studios of the Twenties to design an exhibition that will make visitors feel as if they are on set.
During that decade, Italian silent films gave Hollywood potential divas like Lido Manetti, Tina Modotti, Frank Puglia and Lina Cavalieri, who is featured in the exhibition with 40 of the 300 famous portraits that Pietro Fornasetti made of her on ceramic plates. Other young Italians, like Rudolph Valentino, used their charisma to propel them to fame, creating the modern diva.
The exhibition will be held at Museo Salvatore Ferragamo in Florence from May 24.