BMW have teamed up with international modelling sensation, Gigi Hadid for its ‘digital first’ campaign for the new BMW M2 Coupé The interactive campaign, launched on April 14th, sees the model enter one of five identical cars and challenges the viewer to identify which car she is in at the end of the race. With fast paced car choreography and quick camera angle changes, the challenge is not an easy one. Players of the game can head to the website EyesOnGigi.com to view the video and pick their answer.
“Eyes on Gigi” is the first time the supermodel has officially worked with an automobile brand. “We are delighted to win Gigi Hadid as the face of our global campaign for the new BMW M2 Coupé. Gigi and the M2 are the perfect match: both are strong personalities with fascinating charisma,” said Uwe Dreher, BMW head of International brand communications.
Model Hadid added: “BMW is such an iconic brand. The fact that I get to be the face of this campaign is definitely a career highlight for me. The M2 is such a cool, fun car.”
By Amy Louise
