Gucci installation in Milan
If you are heading to New York or Milan Fashion Weeks, you may just spot the giant Gucci art installations to celebrate the new Bloom fragrance.
This is the first fragrance for the House under new creative direction and in typical Alessandro Michele style, it’s go big or go home.
The brand commissioned Ignasi Monreal to create his take on the Gucci urban garden concept as part of Art Wall project and we think it’s blooming beautiful addition.
The 760-square meter wall on Lafayette Street in New York City’s SoHo neighbourhood and the 176 – square meter wall in Milan’s Largo la Foppa were transformed into a fairytale of hand painted blooms and foliage alongside the fragrance bottle.
The Gucci Bloom Art Walls will be on display until the end of November.
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