FASHION BRANDS AND DESIGNERS ARE HEADING TO THE ISLAND OF MYKONOS THIS SUMMER, MAKING IT THE MOST STYLISH PLACE TO VISIT IN 2018
The fashion world has seemingly decided on Mykonos as must-visit destination this summer. It all began with Dolce & Gabbana’s Spring 2018 campaign which took place on the Greek island. Shot by photographers Luca and Alessandro Morelli, the campaign features male and female models dressed head-to-toe in Dolce & Gabbana SS18 collection walking the streets and soaking up the sun in Mykonos. Alongside the images the designer duo, who themselves are regular visitors to the island, created the hashtag #DGlovesMykonos, encouraging shoppers to spread the world.
And the Italian designers aren’t the only ones spreading the love for this tiny Greek island.
Christian Dior has always has a close link to Mykonos. The brand’s founder stayed there in the early fifties, helping to popularise the local handwoven fabrics. His designs that year in 1953 featured strong Greek influences. Fast forward to 2018 and Dior have created a collection of Mykonos-branded pieces, available throughout the summer at their pop-up boutique in the upscale shopping village Nammas.
The collection was designed by Maria Grazia Chiuri and features striped bodysuits and cashmere sweaters bearing the slogan “J’adior Mykonos.” They have also created a special edition version of the Dior Book Tote Bag with the word “Mykonos” branded across the centre, as well as silk scarves, ballerina pumps, bracelets and sandals with the words “Christian Dior Mykonos”. The boutique will also carry an advanced selection of the brand’s fall/winter accessories including baseball caps and berets, oblique zipped pouches and DiorClub1 visors.
Christian Louboutin is also taking up home on the island with a recently opened summer pop-up store. Partnering with luxury boutique Enny di Monaco, the store features pieces from the brand’s Fall-Winter 18 collection. The bright airy store, dubbed Loubi beach by the brand, is decorated with the its signature red hue displaying key products on pink and white shelves.
Red, pink and purple towels are hanging from the ceiling and reunite the quintessence of Mykonos party makers archetypes resting during the day. Featuring mannequins in various positions, showing off key styles from the Fall-Winter 2018 collection.
As featured in our previous issue Oscar de la Renta has also opened a pop-up store on the idyllic island. Featuring classic pieces as well as an exclusive capsule collection.
Fashion brands aren’t the only ones heading for island life. Models, designers and celebrities will be calling it their 2018 summer hang out with Bella Hadid, Giorgio Armani and Leonardo Dicaprio already visiting this year. Lindsay Lohan has even opened a beach club on the island. There’s no better time to book your summer vacation and get ready to shop and party!