The need to appeal to a younger generation has made it’s way to couture runway with Giambattista Valli presenting an edgier collection.
“There is a very strong sense of youth in this haute couture. Why? Because we have a lot of new generations of young girls coming and buying haute couture from all over the world, so that’s very nice and it’s very inspiring, and they have a different attitude to wearing it,” the designer explained to WWD backstage.
From the first look of a black bow shape bandeau tops and high-waisted trousers, you know that this won’t be the same line up of voluminous gowns that only make it as far as our Instagram feed and the red carpet. Instead, we saw mini dresses, boxy jumpsuits, crop tops and skirts, tailored jackets and a sweat suit with a sweatshirt like top trailing behind the model.
But there was still something very ‘couture’ about the collection as he decorated each piece with an array of fabrics and details like feathers, silk chiffon, Chantilly lace, tulle and faux fur. Models also wore jewellery by Chopard that helped take midriff baring silhouettes to a high-fashion level.
Fans of the dramatic gowns weren’t left wanting either as all the closing looks featured larger than life skirts, layers and layers of his favourite tulle and major sleeves. Couture for the youth might be something designers should be thinking about, but Giambattista Valli isn’t going all the way there and instead has created a collection that is multigenerational.