Silvia Fendi reinvents the business attire for the explorer.
Fendi delivered a fascinating Spring Summer’18 menswear collection of “corporate escapism.” Seeking for adventure, the creative director reminds us that fashion is all about being fun, and for this season the freedom and impulse was fully present.
Displayed on a black-and-white marble runway, the collection was inspired focused on the old masculine classics of an executive. Models sported casualwear mixed with corporatewear staples like wide ties, suspenders and slickers. Inspired by the 1980s film American Psycho, Fendi reinvented the old-school tracksuit tops in fur and suede fabrics and included a brown sheer nylon plaid suit paired with a classic blue T-shirt.
“Masculine executives used to be very rigid, in a box. But now it is different . . . I am very interested in normality; it is something I am obsessed by, but it is the Fendi normality”: Fendi quoted backstage. For a modern and bolder update to a business attire, the models also wore oversized suede sportswear jackets paired with nylon bags, and sleeveless work shirts tuck in wide pleated pants with above slingback loafers.
Finally, to charm the millennials the traditional scattering of double-F branding and mundane illustrations, Fendi decides to collaborate with the pen of Sue Tilley, an artist and once was immortalised by the British painter Lucian Freud. Tilley sketches of tea cups, bananas skins bottle openers and bathroom taps charmed the runway as they appeared on bags and pattern printed T-shirts.
