Would you travel two hours of town to watch a runway show in a car garage? You would if it’s Ralph Lauren.
The designer whisked 300 guests out of New York to Bedford to present Fall 2017 set among his own private car collection of Ferraris, McLarens and Bugatti.
“My cars have always been an inspiration to me. I see them as moving art. My women’s collection for Fall 2017 connects the elements of the speed, style and beauty of these handcrafted vehicles with the very modern, yet timeless spirit of the clothes” said Ralph Lauren.
Jessica Chastain and Katie Holmes were among the select attendees privileged to see the latest line up which had a heavy focus on grey tweed and leather trenches alongside racing stripes and bomber jackets over suits.
The collection featured both men’s and women’s wear for the first time which were modeled by Presley Gerber (Cindy Crawford son, and brother to newbie Kaia Gerber), Bella Hadid and Kendall Jenner.
Elegant tuxedo dressing, with details inspired by pieces from Ralph Lauren’s personal wardrobe, were evident throughout the collection. Crafted with the same time-honored techniques used for Ralph Lauren Purple Label, these pieces represent the season’s expression of men’s formal wear for the modern woman.
“To heighten the experience, men wearing looks from my Purple Label Collection will join the women on a runway lined with my cars in the pristine environment of my garage. This will create the ultimate expression of style and luxury for the woman and man of today” added Lauren.
Signature details in Purple Label formal wear culminate in surprising takes on classic American style. Dinner jackets in sartorial velvet, twill with suede fringe detailing and silk jacquards with American West motifs underscore the statement of self-expression for evening.
After the show, guests enjoyed a sit down dinner of lobster salad, Polo Burgers followed by caramel popcorn and peppermint tea before being driven back to the city.
Now that’s a Ralph Lauren experience.
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