Milan Fashion Week SS18: Etro

Dana Mortada   |   22-09-2017

Celebrating 50 years of paisley prints, voile dresses and vibrant runways!

 

A post shared by Erika Boldrin (@erika_boldrin) on Sep 22, 2017 at 6:16am PDT

In celebration of the brand’s 50th anniversary, for the very first time creative directors Veronica and Kean both unite to present one collection for both Women and Men.

 

For their Spring Summer 18 collection, the two siblings come together to design a regal and sumptuous collection that explains the brand’s trademark with a very rock’n’roll and pop approach never seen before.

 

Etro is best known for its paisley patterned designs, and clearly the designer planted the paisley seed across, blossoming to take root into the new season. Through Etro’s bohemian lens, the collection opens with a series of cotton voile dresses in white, cream, ivory and taupe. Colours later become more saturated as they degrade into hints of yellow and delicate floral patterns rendered on pyjama sets for both women and men.

 

Cuts and silhouettes were free and loose, as the female models walked the runway in backless kaftas and long-bell sleeves with patchwork patterns. Men wore colourful silk-cotton blazers and double-breasted jackets paired with crinkled casual trousers. We also saw lightweight knit sweaters and both men and women displayed high-waist pleated cotton jodhpurs paired with wide-legged loose pants.

 

For a relaxed image, accessories were kept minimal yet vibrant. Female models pranced in jewel embellished silk sandals with metallic leather straps; and men wore casual woven leather loafers in white and brown. Finally, the iconic Etro Rainbow Bag is heavily adorned and reimagined in velvet, while men carried leather duffle bags printed by the brand’s signature paisley motif.

 

 

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