IWC have released the first images from their latest campaign starring Bradley Cooper.
Shot in the Mojave Desert outside Los Angeles by Marco Grob, this is the first time that the Swiss luxury watch brand has produced such an extensive on and offline campaign with a single ambassador. Cooper is seen on a motorbike in front of a vintage aeroplane wearing the Big Pilot’s Watch Edition “Le Petit Prince”- one of the most iconic timepieces from the Schaffhausen-based company. The actor is no stranger to the IWC and said:
“I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the campaign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph’s vision to life.”
Cooper was officially announced as an IWC ambassador at the brand’s 150th anniversary party during January’s Salon International de la Haute Horlogerie, the annual watch fair in Geneva. Christoph Grainger-Herr, CEO of IWC Schaffhausen, talked of his excitement for this project and added:
“With this campaign, we continue to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot’s Watches, to a growing and global audience.”
The full campaign will be rolled out next month.