Luxury brand Breitling is stepping into the world of e-commerce with MR PORTER launching a series of timepiece online including a limited-edition watch from the Navitimer 8 collection.
On June 4, the e-tailer will unveil 31 timepieces from across the brand’s iconic product families, starting with Navitimer Aviator 8 B01 Chronograph 43 that will be available on the platform for a whole month before landing in the brands’ boutiques. Housed in a steel case with an elegant silver dial, anthracite subdials, and with a brown leather strap – truly reflects the heritage of the legendary Breitling watches of the 1930s and 1940s. It is powered by the in- house Breitling Manufacture Calibre 01 and limited to only 1,000 pieces. Georges Kern, CEO of Breitling said:
“Breitling and MR PORTER share common values of quality, exclusivity and an affinity for exceptional products, which makes us proud to partner with MR PORTER, ‘the’ leading online retail destination for men’s style. It is an important step towards Breitling’s omnichannel strategy and perfectly fits our digital vision to offer a unique brand experience to a broader audience around the globe.”
At the same time, fans of the brand will be able to browse the curated selection of timepieces from across the brand’s iconic Navitimer, Superocean, Chronomat and Professional families. Toby Bateman, Managing Director, MR PORTER, commented:
“MR PORTER is thrilled to be launching Breitling, a brand that embodies craftsmanship and performance. Its recent rebirth within the industry has been very successful, making this is a perfect time to partner with the brand and to continue the strategic growth of MR PORTER’s luxury watch category. Breitling’s newest watches and iconic timepieces will be sure to resonate with our global customer base.”
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