Introducing The Breitling Squad Concept 2018

Dana Mortada   |   25 - 03 - 2018

Charlize Theron, Breitling Cinema Squad. (PPR/Breitling)

Adam Driver, Breitling Cinema Squad. (PPR/Breitling)

Brad Pitt, Breitling Cinema Squad. (PPR/Breitling)

Daniel Wu, Breitling Cinema Squad. (PPR/Breitling)

Breitling is proud to announce their list of actors to be members of the first Breitling Cinema Squad. The Squad Concept involves creating three-person groups/squads whose members are all recognized masters in their respective professions.


Rooted in the aesthetics and values of the Breitling brand – action, purpose, and pioneering spirit – this project will focus on the bond created between people brought together by a common goal, which will be presented in Breitling’s advertising campaigns.


“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, the CEO of Breitling. He adds, “We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments.”


Today, Brietling is taking their relationship with the cinematic world to a whole new level as they introduce four incredible actors who are the main members of the Breitling Cinema Squads: Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu. The all-star cast will soon appear in different squad combinations and settings as part of Breitling’s new campaigns.


With this outstanding cast, the Breitling Cinema Squads it will bring new excitement straight off the big screen to a dynamic new creative partnership with Breitling.


Ahead of Baselworld 2018, the Grenchen-based brand has dropped four new timepieces to its product line up, including a pair of redesigned Navitimers, the functional Chronomat B01, and Superocean, the most esteemed diver’s watch.


It looks like 2018 is going to be Breitling’s massive year, stay tuned for their rest squad mission list soon to be announced.



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